7月22日上午，戴斌院长参加APEC旅游中小微企业和从业者个人数字化转型主题研讨会，发表题为《数字化是旅游业未来的发展动能，更是当下的生存要件》的闭幕演讲，全文如下：
经过四天的主题发言、专题研讨和专业分享，以中小微型旅游企业和从业人员数字化转型为主题，亚太经合组织牵头举办、中国旅游研究院联合组织的研讨会圆满完成了所有议程，今天胜利闭幕了！
我代表中国旅游研究院和联合主办方，向所有发言嘉宾、培训专家和与会代表致以最诚挚的谢意！你们的精彩发言、专业分享和积极参与，有效地促进了APEC经济体之间的交流与合作，为致力于数字化转型的中小微型旅游企业和从业人员提供了前瞻性思想和实践性案例，也为走向复苏的旅游业注入了信心和动能。
本次研讨会上，来自APEC各经济体的旅游中小微企业负责人、从业者、旅游科技创新平台和专家学者分享了如何利用数字工具和现代科技应对疫情影响的成功经验。俄罗斯联邦旅游署专家顾问德米特里·彼得涅夫（Dmitry Peternev）先生、秘鲁外贸和旅游部工业设计师维克多·弗洛因特（Victor Freundt）先生、中国香港特别行政区旅游发展局总干事程鼎一（Dane Cheng）先生，分别介绍了各经济体在推动旅游业数字化转型的措施、成就和经验，对于包括中国在内的APEC各经济体在旅游领域的数字化转型和现代化建设提供了宝贵的经验。两位培训专家谷歌公司的高级客户经理都铎·玛丽安（Tudor Marian）先生和LETS公司的社媒营销经理王宣竟女士分别就旅游中小微企业融入数字经济、从业人员如何利用数字工具，进行了有针对性的培训和专业指导，在这个炎热的夏季为旅游业下了一场及时雨。
我要向APEC秘书处、旅游工作组、中国文化和旅游部国际交流与合作局，表示崇高的敬意！2021年11月，中国文化和旅游部牵头组织，中国旅游研究院申报的中小微型旅游企业数字化转型项目正式获批立项，这也是中方在文化和旅游领域首次获批APEC立项。从筹备、立项、推进和展开，获得了有关机构和部门领导特别是APEC秘书处项目主任丹尼斯·乌尔塔多·莫拉莱斯（Danisse Hurtado Morales）女士、项目执行干事德维·普拉梅斯瓦里（Dwi Prameswari）女士、中国文化和旅游部国际交流与合作局副局长封立涛先生、多边处处长王艳杰女士的大力支持和专业指导，为本次研讨会的胜利召开和下一步的工作提供了坚强的组织保障。
我还要向我的同事刘祥艳博士和项目研究团队、参与项目调研的旅游企业，以及中方工作组的全体人员表示衷心的感谢和热烈的祝贺！你们的才情和努力、理解与认同、付出和配合，是调研展开和会议举办的关键支撑。在沟通和交流的过程中，你们对旅游业的理解、对数字化的认识、对旅游业发展的信心，都给我留下了极其深刻的印象。任何时候，人都是最宝贵的资源，有了这样的队伍，旅游业就没有战胜不了的困难，就没有应对不了的挑战，就一定能够迎来旅游复苏和产业繁荣的明天。
女士们、先生们，
今天的旅游业，已经不可逆转地进入了数字化驱动的现代化进程。积极融入数字经济，面向以人民为中心的大众旅游和现代化导向的智慧旅游，综合运用5G、移动通讯、大数据、人工智能、区域链、元宇宙等当代技术，推进旅游业高质量发展，已经成为我们必须回答，而且要回答好的现实课题。
希望APEC各经济体旅游主管部门、旅游商会、行业协会用好本次会议成果，促进中小微型旅游企业和从业人员的数字化转型。今天，数字化已经不是写在书本上的概念，也不是实验室仿真的技术，而是实实在在的生存能力和发展动能。政府和行业组织得告诉业者一个真实的世界：经此一疫，旅游业回不到过去了，“人山人海吃红利、圈山圈水收门票”的时代一去不复返了。如果我们继续抱着“旅游业是劳动密集型、经验驱动型的行业”的传统观念，将无法立足于文化引领、科技赋能、创业创新的新时代。
希望APEC各经济体的教育和研究机构、行业媒体和意见领导者，在更大的范围内宣传会议成果，为中小微型旅游企业的数字化转型构筑更加广泛的社会基础。相对于经验和传统，探索和创新并不是件容易的事。中小微型企业是包括中国在内的全球旅游业的基础支撑，也是最有活力和韧劲的基干力量。如何增强广大中小微型旅游企业、个体工商户、自由职业者、灵活就业者的数字化思维，加快其融入数字化进程的信心和希望，分享数字化转型的宝贵经验，需要包括研究机构、大学和职业院校、培训机构、行业媒体和互联网平台的共同努力，更需要全球范围的知识分享和共商共建。
希望课题组以及以任何方式参与本项目的公共部门和商业机构，坚持问题导向，以高质量的研究成果为APEC各经济体的投资机构和中小微型旅游企业提供务实而专业的解决方案。习近平主席指出：“广大科技工作者要把论文写在祖国的大地上，把科技成果应用在实现现代化的伟大事业中。”成千上万的旅行社、在线旅行商、民宿、分享住宿、旅游零售、休闲娱乐等中小微型旅游企业和从业人员，需要技术创新、市场创新和产品创新以提升抵御风险的能力。我们需要想他们之所想，急他们之所急，多做些雪中送炭而不是锦上添花的事情。疫情终将过去，通过数字化转型有效提升中小微型旅游企业的国际国内市场竞争力，是旅游智库和研究机构的份内之责，应尽之职。
女士们，先生们，
当前，全球旅游业正在走出新冠肺炎疫情的影响，中国也正在进入统筹疫情防控和复工复业的新阶段。从国际航班复航数量和签证、移民、口岸等政策更新来看，入出境旅游市场也有望迎来新的利好预期。研讨会的闭幕并不是研究项目的结束，而是推进旅游领域国际交流合作特别是数字化转型的新起点。中国旅游研究院将继续与APEC秘书处、旅游工作组保持密切沟通，与各位嘉宾及时联系，持续跟踪旅游领域中小微企业和从业人员的创新实践，为世界和中国旅游经济繁荣提供更加有力的理论支撑和数据保障。
谢谢！
Over the past four days, withpresentations, keynote speeches, and exchanges, we havediscussed about and shared opinions on “Usage of Digital Tools by tourism MSMEs andIndividuals ”. Organized by APEC and CTA, all the sessions have been successfully completed, and now we’re coming to the closure of this workshop. On behalf of CTA and co-organizers, I’d like to extend my sincerest gratitude to the joint efforts of all the speakers, trainers, participants, and representatives. All your wonderful speeches, professional sharing and active participation have contributed to exchanges and cooperation among APEC member economies, and provided tourism MSMEs and individuals with pioneering ideas and guiding cases, and more importantly, revived confidence and momentum in the tourism industry. During this workshop, the chairpersons from tourism MSMEs and digital platforms, individuals, experts and scholars from APEC member economies shared with us their successful experience on how to use digital tools and technology to cope with the impacts of COVID-19. Mr. Dmitry Peternev(Advisor of the head of the Federal Agency for Tourism, The Russian Federation), Mr. Victor Freundt (Industrial Designer, Direction of Innovation in Touristic Offer, Ministry of Foreign Trade and Tourism of Peru), and Mr.Dane Cheng (Executive Director, Hong Kong Tourism Board, China) have introduced the actions taken to drive tourism digital transformation,and the accomplishments and experience in their economies. Their invaluable experience will help APEC member economies, including China, accelerate digital transformation and modernization in tourism industry. Mr. Tudor Marian (Principal Account Manager, APAC Travel of Google) and Ms. Wang Xuanjing (Manager, Social Media Marketing Department of LETS) have respectively provided training and guidance on digital tools usage skills for tourism MSMEs and individuals to be better engaged into the digital economy. Without any doubt, all these timely shares, like a cool rain in this hot summer, are beneficial for the recovery of tourism. I would like to extend our highest respect to the joint efforts of APECSecretariat, TWG (Tourism Working Group) and the Bureau of International Exchange and Cooperation of MCT (Ministry of Culture and Tourism of the People’s Republic of China). In November, 2021, the project How do MSMEs and individuals in travel and tourism sector survive and recover from the COVID-19: The opportunities from digital tools was approved by APEC with Fund from General Project Account (GPA). It is the first APEC founded project in tourism field in China. During the implementation of this Project, we greatly appreciate the support from authorities and leaders, particularly the Project Director Ms.Danisse Hurtado Morales, and the Project Executive Ms. Dwi Prameswari from APEC Secretariat, the Deputy Director, Mr. Feng Litao, and the director of the Department of Multilateral Affairs, Ms. Wang Yanjie from the Bureau of International Exchange and Cooperation of MCT, China. Thanks to you all for the support for this successful holding of this workshop and the future work. My sincere thanks and congratulations also go to my colleague Dr. Liu Xiangyan and her research team, all the tourism enterprises engaged and the persons supporting this workshop implementation from China. Without your unwavering efforts, shared trust, great enthusiasm, dedicated work and cooperation, the research and workshop holding would not have been possible. Your insights on tourism digitalization and confidence in rebuilding tourism have left a lasting impression on me. Talents are our most valuable resource at any time. With such a talented team, I am deeply confident that we will overcome difficulties and challenges in front of us and rebuild a prosperous tourism industry in the future. Nowadays, the tourism industry must irreversibly embrace digital transformation for the modernized development. The question we must seriously answer is how to get tourismMSMEs and individuals more engaged into the digital economy, to develop mass tourism for the people and promote smart tourism with advanced technologies, such as 5G network, mobile communications, big data, AI, blockchain and metaverse, etc. and then to ensure the high-quality development of tourism industry. Hopefully, theworkshop results can be leveraged by tourism authorities and industry associations and organizations from APEC member economies, thus improving the digital transformation of tourism MSMEs and individuals. Digitalization is neither an abstract concept in the book nor the mere simulation technology that can be applied nowhere but in the lab. It is closely related to the long-term viability and driving force of tourism development. It should be emphasized by the governments and industrial organizations that after the COVID-19 pandemic, the tourism industry can not maintain the same situation as the past. has never been the same after the COVID-19 pandemic. The tourism business model that mainly relies on the number of tourist visits and revenues form tickets sales is no longer feasible. The traditional definition of tourism as a labor-intensive and experience-driving industry is no longer suitable in the new era dominated by culture, technology, entrepreneurship and innovation. Ihope education and research institutions, tourism media and opinion leaders from APEC member economies are willing to refer to and share the workshop results. Together we can lay a wider foundation for the digital transformation of tourism MSMEs with socialacknowledgement. Compared to experience and traditions, it’s much harder to explore and foster innovation and creative ideas. The vitality and resilience of tourism MSMEs is of vital importance in supporting the tourism industry in the whole world, including China. We can enhance the digital awareness of MSMEs, self-employed, freelancers, floating employees, boost their confidence in digital development and share valuable experience in digital transformation through the collaboration with research institutions, universities and vocational colleges, training institutions, industry media and Internet platforms. In this process, worldwide knowledge sharing and collaboration are highly indispensable. I also hope the research team, with involved public and private sectors will provide high-quality research results, and issue-oriented, practical and professional solutions for tourism MSMEs and individuals in the APEC region. President Xi Jinping urged China’s sci-tech professionals to write papers on the basis of practical studies and apply scientific and technological achievements to modernized development. Tousim MSMEs and individuals, including thousands of travel agencies, OTAs, homestays, shared accommodations, travel retail and leisure & entertainment should be capable of warding off potential risk through technological, market and product innovations. We should make every effortmake them benefited, tackle their difficulties, respond to their concerns and providepractical support. In the time of COVID-19, think tanks and research institutions could contribute to the digital transformation of tourism MSMEs to enhance their competitiveness in both domestic and international markets. The international tourism is recovering from the impacts of COVID-19. China is also entering a new stage of coordinating epidemic prevention and control and resumption of work and business. Given the number of reopening international flights and new policies of visa, immigrants and port entry, positive expectations could be surely placed upon the outbound and inbound tourism market of China. The closure of the workshop is not the end of the research project; instead it is truly a new start for global exchanges and cooperation in tourism sector, particularly concerning the tourism digital transformation. CTA will continue to keep close communications with APEC Secretariat, TWG (Tourism Working Group) and the participants. We’ll keep tracking innovative practice by tourismMSMEs and individuals, and provide support for tourism resumption and prosperity in China and around the world.
