酒店收益管理

Revenue Management

万礼豪程国际酒店在线合作共享课程--2020年6月3日--杨琳--宋雷

CHEI CLE -- June 3, 2020 --Irene Yang& Song Lei

前言

今天，万小程们如约而至迎来了CLE课程第十三次的学习。这次的课程由杨琳导师为我们讲授“酒店收益管理”。课堂上，杨老师向我们介绍了收益管理的起源、收益管理的基本理论以及收益的职责。通过课堂互动让同学们更加深入地了解到收益管理与各部门的联系、收益团队的组织架构以及一些职业建议。

Preface

Today, CHEI. Jr were very excited to welcome the 11th study of the CLE course.This course was taught by Ms. Lin Yang on hotel revenue management. Ms. Yang introduced to us the origin of revenue management, the basic theory of revenue management and the responsibility of revenue staff in class. Through the class interaction, students could have a deeper understanding of the relationship between revenue management and other departments, the organizational structure of revenue team and the somecareer advice.

讲师简介

The Lecturer Introduction

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课程内容

Course Content

1、收益管理概论

Introduction to revenue management

2、收益管理基本理论

The basic theory of revenue management

供需关系

Supply and demand

市场细分

Market segmentation

库存管理

Inventory management

订房渠道

Reservation

3、收益职责

Dutiesof revenue

课后拾遗

杨琳老师这次为我们带来的讲解，让我们充分了解到酒店收益的相关内容,使我们更好地了解到酒店收益的各个渠道与收益方式。在课堂上，杨老师在一定程度上也帮助了我们提高自身的分析能力和决策能力，让我们清晰地了解到收益对酒店的重要性。

Gains after Class

Ms. Yang’s explanation made us fully understand the relevant content of hotel revenue,so that we can better understand the various channels and ways of hotel revenue.In class, Ms. Yang also helped us to improve our analysis and decision-making ability to a certain extent, so that we can clearly understand the importance of revenue to the hotel.

课后感悟

通过这节课程的学习，我们对酒店收益方面有了更深入的了解并且在对待问题时也有了更多更妥善的处理方法。让我们明白将对的产品在对的时间使用合理的价格出售给他人，同时也对价格、市场、系统、预算等有了更好的了解。我认为更重要的是让我们更好的明白了收益的职责所在。

Thoughts after Class

Through the study of this course, we have a deeper understanding of the hotel revenue and have more and better ways to deal with problems. We understand that we can sell our products to other people at a reasonable price at the right time, and have a better understanding of price, market, system, budget, etc. I think it is more important to let us understand the responsibility of revenue.